CASE STUDY
Unlocking Success: An insight into achieving an average 60% utilisation rate with Osara Health
Company Overview
Total number of customers
100,000 +
Consumer offer
Life Insurance
Geographies
Australia wide
Support for
Customers
Osara products
Cancer Coach
Osara Connect
Who is ClearView Wealth Limited?
Established in 2010, ClearView is an ASX-listed life insurance business that partners with financial advisers to help Australians protect their wealth.
In financial year 2023, ClearView paid $127.35 million in claims to 1,032 claimants across all our products.
ClearView manages over $350 million in inforce premiums and has relationships with over 1,000 Australian Financial Services Licensees, representing around 5,000 financial advisers.
For more information visit clearview.com.au.
Their needs
ClearView Wealth Limited (ClearView) was seeking to enrich and complement their product suite available to customers impacted by cancer. Cancer was identified as a top claims cost within ClearView’s claim portfolio, the largest volumes including melanoma, breast and prostate.
ClearView was looking for digital health product offerings that align with their strategic commitment to supporting customers to achieve a better quality of life through increased physical and mental health. As part of this strategy they identified the following areas of focus: prehabilitation, exercise physiology, and occupational rehabilitation support.
The Challenge
The digital health landscape often witnesses the underutilisation of solutions, something that ClearView did not want to compromise on. Osara Health understands that in order to market a digital health product well, it’s helpful to understand if a person has a diagnosed condition and is undergoing a life event that is motivating them to seek care. It’s reaching them at that exact right moment that matters most.
Successful adoption of digital health solutions like Osara Health requires not only addressing technical and operational challenges but also recognising the critical importance of timing and personalised engagement.
Tailoring marketing efforts to align with individuals’ specific healthcare needs and life events can increase the likelihood of capturing their attention and interest, creating a conducive environment for successful implementation and sustained use of digital health solutions.
“The program was well structured and the modules on diet, exercise, and symptom tracking were helpful, keeping me focused and informed. It started a lot of conversation for me in my own mind.
The symptom tracking really helped my oncologist, particularly in one instance where I had an infection. With a cancer diagnosis often your infection indicators will go through the roof which can either be prompted by the cancer itself or the treatment. Through the symptoms I was tracking and able to report, my oncologist identified that I actually did
have another infection, at which point they were able to put me on antibiotics and that was dealt with. It meant that I wasn’t battling an infection at the same time as battling cancer.
But the best part of Osara Health? It gave me a sense of control and confidence. I felt empowered to advocate for myself, to take charge of my own health journey which is so important during the cancer journey.”
Marie, ClearView Customer
Solution
Osara Health became a clear strategic partner aligning with ClearView’s vision of supporting customers to achieve a better quality of life through increased physical and mental health.
Osara’s approach to wellbeing for people impacted by cancer is a global first and supports ClearView under their prehabilitation approach to wellbeing and recovery. We empower people living with cancer through a unique combination of empathy and technology using behaviour change methodology.
Consistent with ClearView’s efforts of uncompromised utilisation, Osara and ClearView embarked on a partnership and during onboarding, Osara implemented their Osara Connect offering – a personalised engagement and outreach methodology to address the critical aspects of timing and personalised engagement that are crucial for successful adoption.
What is Osara Connect?
Osara implemented their Osara Connect offering – a personalised engagement and outreach methodology to address the critical aspects of timing and personalised engagement that are crucial for successful adoption. Osara Connect is a custom workflow that can be adapted to each insurer’s unique environment.
The Osara Advantage –
- A low touch administrative offering by partnering organisation
- Secure data transfers – Osara Health complies with the highest levels of data security
- Dedicated account management with regularly reporting on member utilisation and results back to insurer
- More satisfied members and enhanced outcomes – let our results speak for themselves
- Encouraging increased uptake of other service offerings available to the member
- Highly engaged members
- Reaching members at that exact right moment that matters most.
Results
Remarkably, in our first few months of our partners, we’ve observed a nearly twofold increase in program uptake (average utilisation of 60%), surpassing our industry-leading ~30% utilisation rate.
The success achieved in partnership with ClearView underscore the potential of strategic collaborations in reshaping the landscape of customer experience in the insurance and digital health realm.
Data-informed Osara insights
60
%
average program utilisation rate across claims.
100
%
of participants were very satisfied with the support they received from Osara.
100%
of participants reported feeling more in control of their health.
90
%
of participants felt more in control of their wellbeing.
Find out more
We’re changing what it’s like to be impacted by cancer. Get in touch to find out what we can do for our customers.